Business Week's fourth annual customer service awards just released February 2010. The study spans all indusries, and combines JD Power Data with Bloomberg surveys for 200 top brands. Full survey details linked below.
LL Bean is first, Apple third, Lexus seventh, and Ace Hardware tenth. Hotels, supermarkets, banks, insurors and restaurants are included in the top 25.
Apple's "sleek devices and user-friendly software aren’t its only innovations." Even faced with rapid growth, totally new products, totally new distribution mechanisms, Apple successfully maintains focus on what should be the top priority of every business, satisfying customers. They go out of their way to treat customers right.
Computers and Electronics, and More
Business Week puts Apple in the Computers and Electronics category. Apple does hardware and software, but they are also making huge strides in digital media and information distribution. Apple has integrated, verticalized, and distilled the information technology experience for end users down to the barest essentials.
Hear a great song on the radio, push a few buttons, the song is on your local device. Any problems, call Apple. Just that simple. Give the machine the single piece of information it does not currently know, the song you wish to purchase, let it do the rest.
Apple extends push button simple interfaces into every form of digital information acquisition.
Weather news for Instance.
- Pull the iPhone or Touch out of your pocket
- Press "Weather" button.
- See the current temperature and conditions, a 6 day forecast for your zip code.
Need more info. A few more steps to access weather via web interfaces like wunderground.com at no additional cost. Or get an app tailored to specific needs. Expert weather information, up to the minute, from essentially any location on earth, can be carried around in your pocket. Never before anything like it. Any problems, call Apple. Discover that they care about what you have to say.
No Sign of Slowing Down
Reliability, simplicity, and extraordinary customer service, with no signs of slowing down. For any piece of information needed, from wherever, in real time, there is likely "an app for that". If not, one is easily created. The talent pool of developers is large and growing.
Wunderground.com for Preston, MO 65732
http://bwnt.businessweek.com/interactive_reports/customer_service_2010
Behind the List
http://www.businessweek.com/magazine/content/10_09/b4168044793765.htm
For just the computer industry, the latest consumer reports is out and Apple is on top..http://www.macworld.com/article/147024/2010/03/consumer_reports_apple.html